Last week, a CEO came to us asking how to improve onboarding for his AI-powered finance platform. We spent 20 minutes mapping the current process and identifying five improvements.
Two days later, he'd uncovered a way to avoid the onboarding problem entirely. One that was hidden from view until he saw the map.
It was transformative for the business, and it cost zero implementation time.
This is our favourite thing about the mapping we do with clients.
Getting aligned and prioritised in under an hour is nice. But enabling doomed projects to be stopped in their tracks before a long, slow death march of throwing good money after bad? That's GLORIOUS.
Most strategy failures aren't the result of you not executing the brilliantly-prioritised list of stuff to do. They're the result of you not realising that you could choose a better list.
Our Multiverse Mapping method has a roughly ~50% kill rate for initiatives. Less than an hour invested regularly saves people weeks or months of pointless work and stress. Why? Because it reveals what you're depending on other people and systems to do in order for your idea to be successful.
About half the time, it just becomes obvious that the idea isn't likely to pay off, given the amount of work involved, and you can simply sweep it off to one side to make room for better ideas.
We're thinking about recording a video walkthrough of the (anonymised but real) map and how the CEO's decision unfolded. If you'd like to see it, reply "send it". And if you fancy, tell us ... what are you most curious about?
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