A roadmap? For a chasm?


Today we're sharing a video conversation Tom had recently with international speaker and author Ben Sauer.

The theme? Strategic planning ... and its infuriating habit of breaking down when you're dealing with genuine uncertainty. Check it out below.

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Last call for tomorrow's Intro to Multiverse Mapping session! Kicking off online at 7pm UK time, you'll get a beginner-friendly walkthrough of our battle-tested method for making a plan that doesn't fall apart on contact with reality. Register here (it's free, it's live, and it won't be recorded): https://luma.com/vdy9bntc

video preview

In this 74-minute deep dive, Tom and Ben explore 5 constraints that are relatively small and easy to apply but create big effects. These help leaders and their teams navigate unclear territory without falling into common planning traps.

We bet you'll enjoy it in particular if you're a product leader, strategy consultant, startup founder, or anyone building something meaningful when the path isn't clear.

Some of the ideas we chew over:

  • Why you can't build roadmaps over vision chasms
  • How micro pre-mortems make challenge safer
  • Why playing South Park clips makes strategic critique safer
  • The difference between speed-to-ship and speed-to-signal
  • How empty chocolate pudding boxes led to breakthrough insights
  • A clever twist used to "comply" with enforced Agile
  • Why a team got up at dawn each week to align with their customers' rhythm
  • Why narrative fallacy might be more useful than you think
  • When evidence isn't enough – create options people prefer instead
  • The Facebook API disaster that was averted by 30 mins of mapping

And thanks again to Ben for chatting with us!

Tom & Corissa x

P.S. here's that link again if you'd like to join us for Intro to Multiverse Mapping: https://luma.com/vdy9bntc

We're Crown & Reach, the people who figure out why good products are failing. We help execs to stop throwing money at symptoms. Because when good teams with good products keep on struggling, there's always a hidden constraint somewhere nobody's looking.

Get more of our strategy secrets: reach.crownandreach.com

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