7 innovation tactics in 6 minutes


A bolt of lightning

Originally published via Substack, Feb 23 2025.

Quick one for a Sunday evening: check out a lightning talk that features some awesome tactics from the deck of cards I made with Pip Decks, Innovation Tactics.

video preview

To answer the question, “how could Web3 be introduced to the mass market?”, seasoned researcher Georgia Rakusen shares awesome, pragmatic examples of:

  • Chasm Crossing
  • Watering Holes
  • Pain X-Ray
  • Pitch Provocations
  • “Huh” Test
  • Hard Test, Easy Life
  • Punchy Prototypes

… and she does all that in under 6 minutes!

The full deck contains 54 cards, so it’s packed with methods, prompts and ideas that help you ditch the guesswork and make things people want.

Please watch and tell me what questions or puzzles you came away with. Which idea are you itching to know more about?

Tom x

P.S. if you like what you see, do grab a copy of Innovation Tactics

Crown & Reach, Suite A, 82 James Carter Road, Mildenhall, IP28 7DE
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